Our Brand Story

We thought to explain the origin of our company’s name as the question has come up repeatedly from our clients, colleagues, and partners. So, here is our brand story…

“Rimon” means pomegranate in Hebrew and symbolizes fruitfulness that comes from abiding by wise principles, which are righteousness, knowledge, and wisdom.

“Ark” represents safety vessels that provided protection and confidence during the most significant transitions in human history.

Rimonark is our vision for our clients – assisting you to achieve fruitful, safe, and confident transitions as you grow and sell your businesses. We value serving your best interests with competency and integrity.


FRUITFULNESS FROM RIGHTEOUSNESS, KNOWLEDGE, AND WISDOM

Rimon, רימון

The word pomegranate, “rimon” in Hebrew, is derived from the Latin words “pomum” (apple) and “granatus” (seeded). Grown in the Mediterranean region for several thousand years, this remarkable fruit is rich in symbolism and there are specific references to the pomegranate in the Bible.

Jewish tradition teaches that the pomegranate is a symbol of righteousness because it is said to have 613 seeds, which corresponds with the 613 mitzvot, or commandments, of the Torah. For this reason and others, it is customary to eat pomegranates on Rosh Hashanah. Moreover, the pomegranate represents fruitfulness, knowledge, learning, and wisdom.

Although the pomegranate is an ancient symbol steeped in tradition, it has re-emerged in contemporary culture, not only because of its beauty and rich history, but because the pomegranate is quite desirable for its healthy, antioxidant qualities.

Botanically, the fruit is produced from the ovary of a single flower and can have anywhere from 200 to 1,200 seeds.

Read more about: Fashion; Tradition; and Culture.


TRANSITION VESSEL FOR PROTECTION AND CONFIDENCE

Ark

Ark in the bible represented the vessels that a) contained the writings of Jewish law, Torah, and b) provided secure passage for Noah’s family during the most significant transition in human history. See the Webster dictionary definition.

In both cases, Ark was safety vessels that provided security and protection during major life-changing transitions. With every significant transition, there are many unknowns. And these unknowns present uncertainties, risks, and opportunities.

The Ark’s provision ensured confidence and safe transitions.

When we created our company, we asked ourselves: what have we learned in business and in life that we can bless our clients with? The answer came quickly:

Transitions in life can be fruitful despite temporary uncertainties and discomfort.

That was our experience from numerous life and professional transitions across North America, Asia, and Europe. Transitions may feel scary, lonely, and risky, but they can be rewarding and fruitful!


Rimonark Mission

Fruitful Transitions

Rimonark is our vision for our clients – assisting you to achieve fruitful, safe, and confident transitions. We value serving your best interests with integrity.

With more than 20 years of professional experience and our diligent commitment, we will assist you with our knowledge and expertise to enable you to make wise decisions.

Those decisions will lead to fruitful and confident transitions for you, your families, and your stakeholders.

Businesses are constantly in transition, either starting, growing, maturing, or declining. Even if you are not, your competitors and the markets are.

Economies, industries, and markets also change continuously. Each transition can bring growth or crisis, winner or loser. However, every transition is accompanied by both opportunities and threats.

For those who have eyes to see the opportunity, transitions can be prepared in advance which could launch them into the greatest personal and professional growth and fulfillment.


LET US HELP YOU BUILD A LASTING LEGACY

Contact Us for a Free Consultation